SECOO Joins Forces with Fashion Blogger Becky to Create an Upscale Offline Experience Space

BEIJING, April 23, 2019 /PRNewswire/ — On April 20, SECOO, the largest top rate way of life platform in Asia, joined forces with style blogger Becky for the lifestyle exhibition themed “Becky’s Choice: Mobile Walk-in Closet” on the SECOO offline revel in middle in Beijing. As part of the blogger exhibition co-presented by using SECOO and style opinion leaders, this occasion marks the beginning of a series exhibitions, and it will be available till May four, 2019, accompanied by way of extra co-created themed exhibitions by SECOO and famous bloggers. In this great and splendid season, this occasion affords the wonderful way of life of China’s maximum influential fashion blogger to excessive-stop consumers enthusiastic about their lives.


The SECOO exhibition concerning heaps of bloggers is intended to establish a new online and offline interactive advertising state of affairs. For this offline way of life exhibition, the spatial layout became modeled after Becky’s private style. Meanwhile, SECOO labored collectively with over 100 on-line logo companions to render an elegant and beautiful life-style palace. On that day, fashion blogger Becky, wearing a black V-neck shirt and purple published skirt with frills, an outfit to be had for purchase on the exhibition as well, confirmed up as splendid as ever. As a exquisite popular fashion blogger observed through tens of hundreds of lovers, Becky is hailed as a really influential parent inside the we-media network, able to remodeling fans into buying electricity. She stated in the course of the event, “This is my 2d offline assembly with fanatics in Beijing in recent years. It’s a first-rate pleasure of mine to cooperate with SECOO, which is a primary for me to work together with a emblem to create this kind of massive offline experience area. It totally represents my fashion principles. SECOO has been devoted to constructing premium lifestyle eventualities for a long time.” SECOO and Becky created an extraordinary mini software for this occasion together, growing a more convenient and highly digitalized buying surroundings. This is an exquisite new revel in and a extremely good surprise for her followers.

The event attracted many fundamental high-cease style brands which communicated fascinatingly sensitive and homey emotions, rendering a actual “Becky’s Mobile Walk-in Closet”. Every product displayed in the area changed into up on the market by consumers scanning the QR Code. Fashion blogger Becky interacted with five enthusiasts and launched an hobby titled “Dress-up Competition”. The clothes of the lovers’ clothing inside the pastime are without difficulty to be had at SECOO. The coloration aggregate simply felt proper and the fashion was not anything but innovative. The typical appearance become strikingly fashionable, full of life and charming.

Moreover, Becky shared her mind at the up to date outfit developments in fashion this summer season with traffic and unveiled her terrific shoe collection constructed from 175 pairs and thus her purchasing energy in addition to her favorite accessories. She changed into amazed after getting to know that her all-time-favored new LOUIS VUITTON waist pouch changed into to be had at SECOO and deeply inspired by using the outstanding appeal of SECOO to brands. She also shared her ordinary styling strategies with guests gift, and encouraged her readers to discover their very own fashion styles. The informative and worthwhile communicate confirmed her remarkable style instinct.

Founded in 2008, SECOO now serves more than 27 million excessive-stop clients and gives services and products sourced from over three,000 well-known domestic and global brands, as China and Asia’s largest on line upscale product and service platform. In recent years, other than offering top rate and extremely good stories to consumers thru e-trade platforms and offline stores, SECOO has additionally all started to explore solutions to fulfill more unmet needs of consumers. The goal of the SECOO exhibition concerning heaps of bloggers is to combine emblem advertising and marketing with advertising results, and to obtain mass income advertising and phrase of mouth conversion for multiple brands thru immersive revel in. As Candy Xiong, General Manager of International Brand Center, who attended the occasion, said, “This occasion is a today’s online and offline buying situation based totally at the traits of the style blogger. SECOO integrates multiple sources and brings in the statistics to support many brands, inclusive of pinnacle digital platform Sina and Tencent. SECOO, breaking the conventional marketing fashions where fashion bloggers promote sales via distribution channel handiest, gift bloggers’ real life authentically, that is steady with our included online and offline comprehensive service version. The concept of ‘dedicated to you’ is the emblem vision of SECOO and this event has similarly increased that idea.”

Since the discharge of the strategic concept “devoted to you”, SECCO is on the way to building a bigger sources pool together with high-stop brands, avant-garde designers, professional customers and style bloggers, and securing strategic cost under mutually beneficial win-win cooperation. The lifestyle exhibition “Becky’s Choice: Mobile Walk-in Closet”, co-created with the aid of SECOO and style blogger Becky, kicks off SECOO’s blogger exhibition involving hundreds of bloggers. SECCO is going to keep different online or offline themed exhibitions with well-known bloggers in China to talk more brilliant life aesthetics to a much wider scope of high-give up fashion purchasers via together beneficial exhibitions.

Ashley Stephens

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