/ — For years now, entrepreneurs and brands have handiest considered Facebook, Instagram, Twitter as their complete and sole weapon to goal their percentage of clients with exceptional services and products.
This year, breaking new floor, AdEngage – a high overall performance Digital Marketing Services and Company and Brand Design Agency – took up a challenge of introducing a new and effective manner for a commercial enterprise to cater Ads to the neighborhood target market.
AdEngage and their group decided to execute a marketing campaign that promotes the special Valentine’s Day menu in a creative and modern manner for one in every of their customer, which is also one of the maximum famous eating place among millennials and families – Pop Tate’s.
The marketing campaign focused on pitching Pop Tate’s because the cool hangout vicinity (as it’s miles) for Valentine’s Day in a modern and younger way, which became never carried out earlier than. “We wanted human beings to find out Pop Tate’s in and around Mumbai and ‘in shape’ as Pop Tate’s swipes right to all and sundry inside the vicinity,” stated Pankaj Shivaji Shingte, Senior Social Media Marketer, AdEngage.
Once this became performed, the flirty invite started out. The communication became quirky, simply how customers on Tinder desired it to be. Most importantly, every body knew that it’s a logo enticing with them and that’s what made the whole engagement greater a laugh. Two Tinder profiles for Pop Tate’s had been created. One targeting female audience and one for the male audience. Creative’s had been designed as a result.
As according to on line sources, Tinder receives 15 million swipes every day from India and it was imperative that a emblem reaches out and infiltrates users with their services and products. What better than the occasion of Valentine’s Day 14th Feb. For a restaurant’s unique menu advertising? After all, all of it starts with both a cup of coffee or a great placing in a eating place.
Large quantity of millennials from Mumbai on Tinder found it charming that a brand became interacting with them. The interest rolled a whole lot of heads and the emblem performed suitable local attain and engagement at some stage in the 7-day campaign period, which also included several mentions by food bloggers and influencers who simply really loved the concept.
How the patron reacted?
“We cherished the creative way wherein marketers at AdEngage promoted our Valentine’s Day Menu. This offers us big self assurance that the innovative perception for our manufacturers will constantly continue to be on the TOP. Instant logo particular interplay with customers on a relationship app became certainly an out of field thought,” says Sandhya Johari, Marketing Manager – Yellow Banana Food Company.
What pulled the trigger?
For years now, entrepreneurs and brands have considered YouTube, Facebook, Instagram, Twitter for their Social Media bulletins and campaigns. The enterprise is nicely versed with the reality, how Social media structures have curbed their natural attain to inconsiderable numbers.
What the execution group has to say:
“Marketers must now not most effective focus on turning in splendid content, however need to additionally test with extraordinary platform. This provides to the lowest-line in case you surely take care of commercial enterprise era,” says Pankaj Shingte, Sr. Social Media Marketer at AdEngage.
“When it involves the believe and constructing dating of any logo with the clients, influencers make the initial step to bring them closer. During this campaign, Pop Tate’s shared the token of love by using showcasing that Pop Tate’s and you (meals bloggers) are best match for every different,” says Akshay Mistry, Social Media Marketer at AdEngage.
Experiment with a very good content and execution plan on a brand new platform and it’ll paintings. While many attention on executing campaigns on traditional Social Media structures, they is probably missing the real engagement taking location on new and trending social platforms like Tinder / Snapchat / TikTok and greater.
AdEngage is an award-triumphing business enterprise having advertising and advertising abilities with a center cognizance on virtual advertising. With a ardour for innovation observed via a robust belief in cost creation, we’re a employer driven with the aid of performance. Our cognizance is to solve business challenges, meet your objectives and drive boom through utilising leap forward techniques and performance oriented method. We provide remarkable brand experiences across platforms on your clients that impacts sale and can provide tremendous ROI. Our team of specialists deliver wonderful work that fetches measurable effects which may be regularly tracked by means of you. We are committed to supplying fee-addition to corporations, regardless of your vicinity. We shape your emblem as leaders within the market. For greater statistics, go to